This is Tech

It’s been about two years since we first started hearing about Will Wright’s next game, Spore. The game blew me away when I saw the demo from GDC, but it has been so long that my interest has waned. That may change with the release of Spore Creature Creator next week. EA seems to have cooked up a brilliant strategy for its release of the game. Spore Creature Creator only costs about $10, but only give you the ability to make creatures for use with the full version of the game. $10 is an easy buying decision for most people to make, but once they invest in the initial purchase, and start investing their time in building their creatures, it becomes unlikely that they won’t drop the $50-$60 on the full game. Not to say that the game won’t sell huge volumes on its own, but launching the creator first allows EA to build more buzz around the games full launch and initialize its game universe with a wealth of user generated content in advance of the full launch. Nice move EA.

If you haven’t watched the demos of Spore yet, watch the embedded presentation below. It is an ambitious and amazing game.