This is Tech

How IPTV will Save Network Television

Broadcast television is at a crossroads. Today's viewers have no patience for commercials and expect to watch what they want when they want it. Cable companies practically give away DVRs, to the point that even our parents and grandparents know how to skip commercials. At the same time, Internet advertising becomes more refined every year. Internet ads are less expensive than television ads, meaning you don't need as large a budget to participate. Internet ads can be more precisely targeted than television ads, and the interactive nature of the Internet leads to better feedback on whether an ad campaign is producing results. It is surprising that television ad prices haven't plummeted, but I guess advertisers are as slow to see what is happening as the networks.