Broadcast television is at a crossroads. Today's viewers have no patience for commercials and expect to watch what they want when they want it. Cable companies practically give away DVRs, to the point that even our parents and grandparents know how to skip commercials. At the same time, Internet advertising becomes more refined every year. Internet ads are less expensive than television ads, meaning you don't need as large a budget to participate. Internet ads can be more precisely targeted than television ads, and the interactive nature of the Internet leads to better feedback on whether an ad campaign is producing results. It is surprising that television ad prices haven't plummeted, but I guess advertisers are as slow to see what is happening as the networks.
Find Your TV Show of Choice Online at Prime Time Rewind [Television]:
Catch your favorite TV show online, regardless of the network, with web site Prime Time Rewind. The site, which aggregates online TV from all the major networks, provides a love-it-or-lump-it cube interface that displays shows by genre or network. If you find a show [...]
In tonight's episode of Lost, the story takes a turn that seems like a reference to Kurt Vonnegut's book Slaughterhouse Five. In Vonnegut's book, Billy Pilgrim, like Desmond becomes "unstuck in time," traveling between differing parts of his life. Anyone else see the connection? If so, let us know in the comments below.
Louis Theroux’s Weird Weekends on Google Video: “
Weird Weekends was a BBC2 show (1998-2000) about weird people and weird movements in America: UFO hunters, survivalists, white supremacists, habitual Vegas gamblers, porn actors, swingers, and so on.
It was hosted by Louis Theroux, son of writer Paul Theroux. A few days ago I downloaded a bunch [...]
Monday, April 7, 2008
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